Look + feel
The aim was to innovate the look and feel of an established scholarship magazine without loosing any "seriousity". In order to make it cheap to produce the design was made to look the best in greyscale. Therefore the basic elements are not color-based such as typographic details, rounded left corners etc... Also the design of each article was sortet in the way pictures were used. In order to make it look interesting even scanning the pages quickly the pictures are placed in strategic positions.